Yelang Prue Jinka

Yelang Prue Jinka

Presentation Title:

5 Steps to Monetising Your IP

With humorous moments spread throughout the presentation; I focus on these 5 points of monetising your IP:

  • Know the value of your IP
  • Believe in your IP (Remember at some point, you're the only one who knows what the damn thing is about)
  • Protect your IP (The world has a few cunning characters in it; they'll do anything to snatch your goose...)
  • Always seek the highest bidder. (If there isn't one; create a bidding frenzy)
  • Be prepared to give a little in order to get a lot back

About Yelang Prue Jinka

It all began with the desire to watch African business content. When I realized that there weren't any stories being told; I decided to tell them. Thankfully, my extensive experience in media stood me in good stead...Finding the stories was easy enough. Creating a format/vehicle in which to tell the stories; not so hard.

Getting someone to pay for it...that was the hard part. For the past 7 years; I have become a rejection specialist. I have heard every form of polite rejection there is. So much so that I empathise with men...because, just like them, I know what it feels like to be "shut down".

However, I never gave up hope. Just by not giving up hope...the sheer tenacity of wanting to tell Africa's business stories, Access Africa is here to